hyped

hyped
Ⅰ.
hype UK US /haɪp/ noun [U] DISAPPROVING MARKETING
advertising, news reports, and public praise for a new product or service, which is used to make people excited about buying or trying it: »

marketing/advertising/media hype

hype around/surrounding/about sth »

After the e-commerce explosion and the hype around the business-to-consumer model came the business-to-business model.

See Note ADVERTISING(Cf. ↑advertising)
Ⅱ.
hype UK US /haɪp/ verb DISAPPROVING MARKETING
(also hype sth up) to advertise or praise something a lot in newspapers, on television, online, etc. in order to make people excited about it and want to buy or try it: »

Over-enthusiastic followers hyped this company to the moon and now sales are failing to match those heady expectations.

»

Europe was hyped up as the place to invest last year.

hyped adjective
»

Next month's launch is likely to be one of the most hyped events of the year.


Financial and business terms. 2012.

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Look at other dictionaries:

  • hyped up — adj informal [Date: 1900 2000; Origin: hypodermic] very excited or nervous and unable to keep still ▪ Wayne was so hyped up that we thought he was drunk …   Dictionary of contemporary English

  • hyped up — [ ,haıpt ʌp ] adjective INFORMAL feeling very excited and nervous …   Usage of the words and phrases in modern English

  • hyped-up' — adjective 1. Excessively promoted 2. Artificial, fake • • • Main Entry: ↑hype …   Useful english dictionary

  • hyped (up) — 1. mod. excited; stimulated. □ They were all hyped up before the game. □ She said she had to get hyped before the tennis match. 2. mod. contrived; heavily promoted; falsely advertised. □ I just won’t pay good money to see these hyped up movies …   Dictionary of American slang and colloquial expressions

  • hyped up — adj excited, anxious, overwrought, stimulated, stirred, exhilarated, thrilled, elated, in high spirits, enthusiastic, eager, moved, beside yourself, animated, worked up, wrought up, agitated, restless, frantic, frenzied, wild COLLOQ. high, on the …   Useful english dictionary

  • hyped up — also hyped up ADJ GRADED If someone is hyped up about something, they are very excited or anxious about it. [INFORMAL] We were both so hyped up about buying the house, we could not wait to get in there …   English dictionary

  • hyped-up — /huypt up /, adj. Informal. intensively or excessively stimulated or exaggerated: an economy hyped up by arms spending. [1945 50] * * * …   Universalium

  • hyped-up — see hyped up …   English dictionary

  • hyped-up — have an excess of energy, be excited She has been hyped up all morning because she will go to Italy for a holiday next week …   Idioms and examples

  • hyped up — adjective (not before noun) informal excited or nervous about something that is going to happen (+ about): Jerry is really hyped up about his exams …   Longman dictionary of contemporary English

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